Design Director at Doberman

Nils Westerlund - Portfolio

Nils Westerlund - Portfolio


Spotify for Labels

DOBERMAN | Spotify

Product design

Spotify is a world leading commercial music streaming service. We helped kick start the design of a new product to empower record labels with actionable insights on the performance of their releases.

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DOBERMAN | intersection

UX · Prototyping

Free public Wi-Fi for New Yorkers. Building on the challenge of showing people what they don't already consume on their handheld devices, our response was to create easy-to-access, contextual and hyper localized information tools.

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Building on the possibility to create a new mobile medium to capture DIY skills, How.Do was founded with support from top tier investors and advisors like Kickstarter co-founder Charles Adler. Adopted by teenagers, How.Do quickly into a million people strong DIY community.


Urbanears Speakers

DOBERMAN | Zound Industries

UX · Experience prototyping

Music has the ability to affect us in ways other mediums simply cannot. Yet setting up wireless speakers is a mess. When Urbanears set out to change the way we listen, they wanted to start at the beginning. We helped them bridge physical and digital design.

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UX · Prototyping

"The goal of every interaction with a fan or supporter is to make them a friend. SuperPhone helps you build deeper relationships in every step of your artist journey", says founder and artist Ryan Leslie. We re-designed the SuperPhone iOS app from ground up.

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Dancing with Georgia


Experience design · Physical installation

As a response to society's detachment from nature, 'Dancing with Georgia' is an interactive audio visual installation allowing participants to reconnect. A snake plant activating a video and sound palette over an eight point speaker system lets participants contribute by manipulating the audio and video streams with their movements.

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Uppsala WiFi


UX · Design direction

When google and the city of Uppsala partnered to provide free high-speed public WiFi, we were invited to re-think the connect flow. We also took the opportunity to link to Uppsala's academic roots by providing easy access to raw data on how the network is being used.

soundcloud ltd.

early team member

I joined SoundCloud as its 7th team member back in 2008, just a couple of months pre-launch. My first task was to sort out the launch party, and my last was to head up the creative commons licensing integration. During those 3 years, I learnt a ton about building a content platform for a creative community.